11 Reasons to Start a Knitting Blog (That Will Make You Money)

Article by Emma Lane

Why You Should Start a Knitting Blog at a Glance:

  • Blogging is a great way to gain exposure to brands that are looking for knitting pattern designers.
  • A knitting blog allows you to share your talent with the world.
  • You can generate passive income and work from anywhere in the world with a blog.

I think you’ll agree with me when I say:

It’s REALLY hard to convert people who see your designs into buyers.

Or is it?

It turns out you can dramatically increase the number of people who buy your designs by creating a blog.

Today, I’m going to show you how a knitting blog can help you reach knitters and generate income.

How Starting a Blog Will Make You Money

Many people start a blog as a hobby, and watch it grow into a business.

Others start a blog when they set-up their business…

…because they know it helps them successfully market their designs and services.

As a designer, it isn’t enough to create wonderful patterns and hope people find your designs. You have to attract the right knitters and keep them engaged – so they come back year round.

That’s what a blog does.

Let’s dive into the reasons why starting a knitting blog will make you money.


  1. Blogging Helps You Build a Loyal Community
  2. Opportunities Come from Blogging
  3. Be in Control
  4. Multiple Streams of Income
  5. Promote Your Business
  6. Share Your Designs
  7. Travel the World and Set Your Own Schedule
  8. Help Others
  9. Become a Source of Influence
  10. Helps You Grow
  11. Have Fun
  12. Bonus #1: No technical experience needed
  13. Bonus #2: Interested in starting a blog?

1. Blogging Helps You Build a Loyal Community

Imagine building a community of knitters who check your blog daily to hear from you…

…and they help you to know what designs they are interested in seeing you create in the future – telling you what they’ll buy before you spend hours and hours designing, knitting and testing.

They look forward to your thoughts, your designs and your help.

2. Opportunities Come from Blogging

Your blog is a showcase of your work. It is your resume.

It can help you attract job offers, such as commissions from yarn brands seeking someone to transform their yarn into an amazing design.

Imagine being paid to create a design…and then receiving money every time someone buys your design.

That’s why professional designers and artists have blogs.

3. Be in Control

Creating a knitting blog puts you in control of your business.

It might be tempting to put a design up on a site like Ravelry and hope it sells, but you’re putting your future income at risk. With sites like Craftsy being sold, you don’t know when a company that doesn’t have your best interests at heart might take over.

What would you do if Ravelry was sold or shut down? What if it no longer allowed designers to sell their patterns?

When you have your own blog, you call the shots. You oversee the marketing and sale of your patterns. You know that your future is in your hands.

4. Multiple Streams of Income

In fact:

One of my favorite things about blogs is that you can have multiple streams of income.

You don’t have to make money just from selling your designs.

You can also make money by:

  • selling kits
  • subscription boxes
  • offering memberships
  • creating ezines
  • affiliate marketing.

Never heard of affiliate marketing? It might be the easiest way to make money online. Check out this site from Michelle, where she makes over $50,000 a month.

Your income potential might be unlimited.

5. Promote Your Business

Blogging helps you establish a relationship with your customers. Other knitters will want to know what projects you’re working on, what plans you have, what your favorite yarns and needles are…

There are so many ways you can engage with your audience…and create consistent year-round income.

6. Share Your Designs

Your blog is a powerful tool to expose your knitting pattern designs with the world.

When you release a new design, you can share it with your followers – immediately getting it in the eye of hundreds, and even thousands of people who already love your work.

You can also share older designs with them. They may be old to you, but new to your followers. Reminding them of your older designs allows you to generate income years after you first release the pattern.

7. Travel the World and Set Your Own Schedule

Blogging is highly flexible. You can work whenever you want, wherever you want – you just need Internet access!

Are you having a family reunion? Do you want to visit a friend abroad? Blogging will let you – without any worries that your boss will say no.

8. Help Others

You don’t always know the impact your work has on others.

But when you start a knitting blog, you’ll find you receive emails from people thanking you or telling you how great your design is. It could be that knitting your design gave them the comfort they needed during a challenging time in their life…

…or they may share stories of how many people stop them to tell them they love the design…

…or about how your design has become a cherished family heirloom.

You’ll also find that your blog posts inspire them, teach them, and add joy to their lives.

9. Become a Source of Influence

Starting a blog gives you a platform for your voice to be heard. You can give advice, help people with your designs, motivate people, help people build businesses, recommend products…

You can share your message. Let your voice be heard!

10. Helps You Grow

Blogging isn’t about being stuck to a computer, hidden away in your house or apartment.

When you’re blogging, you research different ideas, learn new information, and improve your communication skills. You connect with people.

11. Have Fun

Before I started blogging, I never thought about whether it would be fun.

But I really love what I do. I wouldn’t still be at it if it wasn’t so much fun. From writing content to researching products, to interact with you amazing people, blogging is fun.

Bonus#1: No technical experience needed

You don’t need to be a technical person or a computer genius to start a knitting blog.

It’s pretty easy to learn the few things you need to know. If you can’t figure something out, you can outsource the work to someone else at a reasonable price.

Bonus #2: Interested in Starting a Blog?

I recommend checking out my article on How to Start a Blog. It’s my step-by-step guide to starting a knitting blog.